Web Hosting Planet

Overture, Google Adwords, and Pay Per Click (PPC)

What does PPC mean? Pay-Per-Click(PPC) or Cost-Per-Click (CPC) is paying for traffic to your website on a per-click basis to an affiliate or search engine. It is a revenue model used heavily by search engines where Advertisers 'bid' on keywords, and whoever places the highest bid for the keyword or phrase searched for gets placed prominently on the search results page. Pay-Per-Click advertising is both the perfect compliment to Affiliate Marketing and its biggest competitor.

Some affiliates make good use of keywords with low bids in order to direct traffic to thier own or merchant websites, that traffic can go on to generate you commission. Obviously balancing what you pay out for PPC and what you earn via commission can be a complicated business, but it can be very profitable if you ensure you pay out less than you earn via commissions.

Where can you get PPC traffic from? We recommend using Overture or Adwords. Overture is owned by Yahoo and runs on the MSN, Yahoo, Altavista, Infospace, AlltheWeb, and thousands of other networks. If you wish to try out Overture we can set you up with a coupon to save money if you are a first time advertiser on their PPC program. 

Other PPC Campaigns include Google Adwords, 7Search, Findwhat, and more. Google Adwords and Overture are the two biggest and have far less fraudlent clicks. We recommend Google Adwords which you can find at www.google.com/ads for more information.

If you wish to use overture we offer a $10 coupon to save on your first order of PPC Keywords or phrases. With google or overture they let you use phrase and broad match where you can type in one keyword for something then it will also come up on websites or in searches when its mispelled or in a phrase close to the keyword. A new feature that is wonderful in generating traffic to your website.

Update: Overture is now under the Yahoo Search Marketing umbrella of services.

Check out other PPC Campaigns